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Twitter, Inc.'s Definitive Proxy Statement (Form DEF 14A) filed after their 2022 10-K Annual Report includes:
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Infrastructure costs consist primarily of data center costs related to our co-located facilities, which include lease and hosting costs, related support and maintenance costs and energy and bandwidth costs, public cloud hosting costs, as well as depreciation of servers and networking equipment; and personnel-related costs, including salaries, benefits and stock-based compensation, for our operations teams.
The overall increase in advertising revenue reflects an increase in advertiser demand driven by revenue product improvements, strong sales execution, and a broad increase in advertiser demand.
The change was due to a $954.0 million repayment of the 2021 Notes at maturity, a $685.2 million increase in repurchases of common stock, a $4.4 million increase in tax payments related to net share settlements of equity awards, and a $3.4 million decrease in proceeds from option exercises, offset by $1.42 billion of net proceeds from the issuance of the 2026 Notes net of issuance costs, which was reduced by a net cash outflow of $52.3 million for the purchase of convertible note hedges and sale of warrants entered into in connection with the issuance of the 2026 Notes in 2021, compared to $985.3 million of net proceeds from the issuance of the 2025 Notes net of issuance costs in 2020, a $22.5 million decrease in payments of finance lease obligations, and a $13.3 million increase in proceeds from the issuance of shares of stock from the employee stock purchase plan (ESPP).
In addition, marketing and sales-related expenses also include advertising costs, market research, trade shows, branding, marketing, public relations costs, amortization of acquired intangible assets, allocated facilities costs, and other supporting overhead costs.
Sales and Marketing Sales and marketing expenses consist primarily of personnel-related costs, including salaries, commissions, benefits and stock-based compensation for our employees engaged in sales, sales support, business development and media, marketing, corporate communications and customer service functions.
We have concluded that our...Read more
We believe that our existing...Read more
Although retooling some of our...Read more
Cost of Revenue Cost of...Read more
The program is effective immediately,...Read more
Critical estimates in valuing the...Read more
Research and Development Research and...Read more
The impacts of the COVID-19...Read more
In addition, research and development...Read more
Royalties in excess of minimum...Read more
We continue to see opportunities...Read more
The increase was attributable to...Read more
We believe the use of...Read more
The establishment of deferred tax...Read more
Unanticipated events and circumstances may...Read more
FY 2021 Highlights Total revenue...Read more
FY 2021 Overview In 2021,...Read more
International revenue totaled $2.24 billion,...Read more
Data licensing and other revenue...Read more
U.S. revenue totaled $2.84 billion,...Read more
In March 2021, we received...Read more
As part of the new...Read more
We believe that mDAU, and...Read more
Revenue in 2021 increased by...Read more
In 2021, data licensing and...Read more
The increase in cost per...Read more
Our cash equivalents and marketable...Read more
Key Metrics We review a...Read more
In the three months ended...Read more
In 2021, general and administrative...Read more
Net loss was $221.4 million...Read more
The increase was attributable to...Read more
The increase was attributable to...Read more
This change is effective for...Read more
* Please note the sum...Read more
The increase in advertising revenue...Read more
We are focused on improving...Read more
We will continuously evaluate efficient...Read more
In addition, in the third...Read more
Cash provided by operating activities...Read more
In addition, during the third...Read more
In addition, during the third...Read more
Cost per engagement increased 32%...Read more
In 2021, interest expense decreased...Read more
We expect that general and...Read more
As of December 31, 2021,...Read more
Although we believe we have...Read more
In 2021, research and development...Read more
Advertising revenue totaled $4.51 billion,...Read more
Investing Activities Our primary investing...Read more
In 2021, interest income decreased...Read more
In 2021, advertising revenue increased...Read more
To better reflect our business...Read more
We expect that cost of...Read more
Repurchases may be made from...Read more
Business Combinations We allocate the...Read more
The repurchases include 120,000 shares...Read more
In addition, general and administrative...Read more
The increase was driven by...Read more
Financial Statements, Disclosures and Schedules
Inside this 10-K Annual Report
Material Contracts, Statements, Certifications & more
Twitter, Inc. provided additional information to their SEC Filing as exhibits
Ticker: TWTR
CIK: 1418091
Form Type: 10-K Annual Report
Accession Number: 0001418091-22-000029
Submitted to the SEC: Wed Feb 16 2022 4:28:53 PM EST
Accepted by the SEC: Wed Feb 16 2022
Period: Friday, December 31, 2021
Industry: Computer Programming Data Processing