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• | During the quarter, the Company made significant strides toward finishing work designed to grow revenue through CafePress.com and mitigate the pressure resulting from the changes in search engine algorithms in the second quarter of 2017; this technical work included: |
◦ | Released search pages for the new, modern CafePress.com to the fourth of four web domains |
◦ | Released cart and checkout pages for the new, modern CafePress.com to three of four web domains |
• | Began taking orders through the eBay marketplace and performed work to build out the initial catalog |
• | Continued build out of the product catalog with Walmart.com |
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Cafepress Inc.'s Definitive Proxy Statement (Form DEF 14A) filed after their 2018 10-K Annual Report includes:
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The decline in revenue from CafePress.com of $1.9 million, or 18%, was driven by declines in visits and conversions from most traffic sources.
The decline in revenue from CafePress.com of $10.2 million, or 27%, was primarily driven by declines in visits and conversions from most traffic sources.
Sales and marketing Sales and marketing expense consists primarily of customer acquisition costs, personnel costs and costs related to customer support, order processing, third-party platform fees and other marketing activities.
Sales and marketing expense consisted of $0.4 million of lower variable costs and $0.5 million of lower fixed costs.
Sales and marketing expense consisted of $1.4 million of lower variable costs and $1.5 million of lower fixed costs.
Lower fixed costs were primarily...Read more
Lower fixed costs were primarily...Read more
Revenue increased within the Amazon...Read more
We use Adjusted EBITDA as...Read more
In addition, during the nine...Read more
We define Adjusted EBITDA as...Read more
CafePress.com variable costs decreased $0.5...Read more
CafePress.com variable costs decreased $1.8...Read more
Cash flows from financing activities...Read more
When evaluating our performance, you...Read more
Total liabilities decreased $7.9 million...Read more
Additionally, because our non-GAAP measures...Read more
Personnel-related costs, stock compensation and...Read more
Personnel-related costs, stock compensation and...Read more
Total stockholders' equity decreased by...Read more
Technology and development Technology and...Read more
Technology and Development Technology and...Read more
General and administrative General and...Read more
General and Administrative General and...Read more
Personnel-related costs, consulting, recruiting and...Read more
Personnel-related costs, consulting, recruiting and...Read more
Sales and marketing Sales and...Read more
Sales and Marketing Sales and...Read more
Finally, cash balances were adversely...Read more
Additionally, we benefited to a...Read more
Additionally, we benefited to a...Read more
Retail Partner Channel variable expenses...Read more
Retail Partner Channel variable expenses...Read more
Finally, sales tax expense decreased...Read more
In connection with the consummation...Read more
In connection with the consummation...Read more
We recognize revenue when the...Read more
Customer acquisition, customer support, third-party...Read more
In addition, sales tax expense...Read more
Revenue decreased within the Amazon...Read more
Results of Operations The following...Read more
Results of Operations The following...Read more
Within our Retail Partner Channel,...Read more
When viewed together with our...Read more
In addition, insurance expense decreased...Read more
We believe the reduction in...Read more
Due to timing of meeting...Read more
Due to timing of meeting...Read more
The percentage change was primarily...Read more
The percentage change was primarily...Read more
Therefore, we are not currently...Read more
Revenue is recognized when control...Read more
Our use of Adjusted EBITDA...Read more
Platform fees are recorded as...Read more
These decreases were partially offset...Read more
In addition to disclosing financial...Read more
These risks and uncertainties include,...Read more
We believe this expense is...Read more
Financial Statements, Disclosures and Schedules
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Cafepress Inc. provided additional information to their SEC Filing as exhibits
CIK: 1117733
Form Type: 10-Q Quarterly Report
Accession Number: 0001117733-18-000090
Submitted to the SEC: Fri Nov 16 2018 11:11:45 AM EST
Accepted by the SEC: Fri Nov 16 2018
Period: Sunday, September 30, 2018
Industry: Retail Miscellaneous Retail