Exhibit 99.1
     
(WOLVERINE WORLD WIDE INC. LOGO)   WOLVERINE WORLD WIDE, INC.
9341 Courtland Drive, Rockford, MI 49351
Phone (616) 866-5500; FAX (616) 866-0257
FOR IMMEDIATE RELEASE
CONTACT: Don Grimes
(616) 863-4404
WOLVERINE WORLD WIDE, INC. ANNOUNCES RECORD PERFORMANCE FOR FOURTH QUARTER AND FULL YEAR; GUIDES TO RECORD REVENUE AND EARNINGS IN FISCAL 2011
Rockford, Michigan, February 1, 2011 —
Wolverine World Wide, Inc. (NYSE: WWW) today reported record revenue and earnings per share for both the fourth quarter and full fiscal year ended January 1, 2011. This excellent financial performance underscores the broad strength and consumer appeal of the Company’s portfolio of lifestyle brands.
Reported revenue for the full year was a record $1.249 billion, an increase of 13.4% versus prior year revenue of $1.101 billion. Adjusted earnings per fully diluted share were $2.17, a 22.6% increase compared to 2009 adjusted earnings of $1.77 per share. Both years’ adjusted earnings exclude the impact of restructuring charges and other expenses related to the Company’s strategic restructuring plan that was completed in the second quarter of 2010. Reported fully diluted earnings for the year were $2.11 per share compared to $1.24 per share in 2009.
Reported revenue for the fourth quarter was a record $385.0 million, a 23.2% increase versus the prior year. Fully diluted earnings in the quarter were a record $0.52 per share, an increase of 15.6% compared to fourth quarter 2009 adjusted diluted earnings of $0.45. The prior year’s adjusted earnings exclude the impact of restructuring charges and other expenses related to the Company’s strategic restructuring plan. Reported earnings for the fourth quarter of 2009 were $0.33 per share.
“We are extremely pleased with the Company’s exceptional financial performance in 2010, highlighted by record revenue and record earnings per share,” said Blake W. Krueger, the Company’s Chairman and Chief Executive Officer. “All four branded operating groups contributed to the year’s record results, and all geographic regions delivered double-digit revenue growth. The Company’s fourth quarter performance was also exceptional, and this momentum, coupled with a strong double-digit order backlog and enthusiastic responses to our 2011 product offerings, positions the Company for an excellent 2011.”
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The following information was filed by Wolverine World Wide Inc (WWW) on Tuesday, February 1, 2011 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-K Annual Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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