Exhibit 99.1
 
Wayfair Announces Second Quarter 2018 Results
Q2 Direct Retail Net Revenue Growth of 49% Year over Year to $1.6 billion
12.8 million Active Customers, up 34% Year over Year

BOSTON, MA — August 2, 2018 Wayfair Inc. (NYSE: W), one of the world’s largest online destinations for the home, today reported financial results for its second quarter ended June 30, 2018.
Second Quarter 2018 Financial Highlights
Direct Retail net revenue, consisting of sales generated primarily through Wayfair’s sites, increased $538.5 million to $1.6 billion, up 48.8% year over year
Gross profit was $385.0 million or 23.3% of total net revenue
GAAP net loss was $100.7 million
Adjusted EBITDA was $(34.8) million or (2.1)% of total net revenue
GAAP basic and diluted net loss per share was $1.13
Non-GAAP diluted net loss per share was $0.77
Non-GAAP free cash flow was $(7.5) million
At the end of the second quarter, cash, cash equivalents, and short-term and long-term investments totaled $585.2 million
"We are pleased to report a record second quarter and our largest yet year-over-year dollar growth in Direct Retail net revenue. This recent quarter included our biggest revenue day in the history of the company as we introduced Way Day, the first-ever retail holiday for home," said Niraj Shah, CEO, co-founder and co-chairman, Wayfair. "Our long-term investments in further developing our logistics networks, international business, and in scaling headcount to improve our product and service offerings are resonating strongly with new and returning customers. By focusing on bringing customers the best possible experience in shopping for the home, from the home, we are leading the way in our category. We are delighted with the progress that we are making and the way in which we are positioned to keep taking market share as dollars shift online."
Other Second Quarter Highlights 
The number of active customers in our Direct Retail business reached 12.8 million as of June 30, 2018, an increase of 34.0% year over year
LTM net revenue per active customer was $440 as of June 30, 2018, an increase of 9.5% year over year
Orders per customer, measured as LTM orders divided by active customers, was 1.82 for the second quarter of 2018, compared to 1.74 for the second quarter of 2017
Repeat customers placed 66.0% of total orders in the second quarter of 2018, compared to 61.3% in the second quarter of 2017
Repeat customers placed 4.3 million orders in the second quarter of 2018, an increase of 62.3% year over year
Orders delivered in the second quarter of 2018 were 6.5 million, an increase of 50.8% year over year
Average order value was $254 for the second quarter of 2018, compared to $258 in the second quarter of 2017
In the second quarter of 2018, 49.2% of total orders delivered for our Direct Retail business were placed via a mobile device, compared to 44.1% in the second quarter of 2017
Webcast and Conference Call
Wayfair will host a conference call and webcast to discuss its second quarter 2018 financial results today at 8 a.m. (ET). Investors and participants can access the call by dialing (833) 286-5803 in the U.S. and (647) 689-4448 internationally. The passcode for the conference line is 6854609. The call will also be available via live webcast at investor.wayfair.com along with supporting slides. An archive of the webcast conference call will be available shortly after the call ends. The archived webcast will be available at investor.wayfair.com.

1

The following information was filed by Wayfair Inc. (W) on Thursday, August 2, 2018 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-Q Quarterly Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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