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• | Direct Retail net revenue, consisting of sales generated primarily through Wayfair’s sites, increased $346.8 million to $1.1 billion, up 45.9% year over year |
• | Total net revenue increased $335.9 million to $1.1 billion, up 42.7% year over year |
• | Gross profit was $269.5 million or 24.0% of total net revenue |
• | GAAP net loss was $38.9 million |
• | Adjusted EBITDA was $(2.2) million or (0.2)% of total net revenue |
• | GAAP basic and diluted net loss per share was $0.45 |
• | Non-GAAP diluted net loss per share was $0.26 |
• | Non-GAAP free cash flow was $(27.2) million |
• | At the end of the second quarter, cash, cash equivalents, and short-term and long-term investments totaled $282.7 million |
• | The number of active customers in our Direct Retail business reached 9.5 million as of June 30, 2017, an increase of 43.1% year over year |
• | LTM net revenue per active customer was $402 as of June 30, 2017, a decrease of 0.5% year over year |
• | Orders per customer, measured as LTM orders divided by active customers, was 1.74 for the second quarter of 2017, compared to 1.70 for the second quarter of 2016 |
• | Repeat customers placed 61.3% of total orders in the second quarter of 2017, compared to 57.6% in the second quarter of 2016 |
• | Repeat customers placed 2.6 million orders in the second quarter of 2017, an increase of 55.4% year over year |
• | Orders delivered in the second quarter of 2017 were 4.3 million, an increase of 46.0% year over year |
• | Average order value was $258 for the second quarter of 2017, unchanged from the second quarter of 2016 |
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