Exhibit 99.1
 
Wayfair Announces Second Quarter 2017 Results
Q2 Direct Retail Revenue Growth of 46% Year over Year to $1.1 billion
Q2 Total Net Revenue Growth of 43% Year over Year to $1.1 billion
9.5 million Active Customers, up 43% Year over Year

BOSTON, MA — August 8, 2017 Wayfair Inc. (NYSE: W), one of the world’s largest online destinations for the home, today reported financial results for its second quarter ended June 30, 2017.
Second Quarter 2017 Financial Highlights
Direct Retail net revenue, consisting of sales generated primarily through Wayfair’s sites, increased $346.8 million to $1.1 billion, up 45.9% year over year
Total net revenue increased $335.9 million to $1.1 billion, up 42.7% year over year
Gross profit was $269.5 million or 24.0% of total net revenue
GAAP net loss was $38.9 million
Adjusted EBITDA was $(2.2) million or (0.2)% of total net revenue
GAAP basic and diluted net loss per share was $0.45
Non-GAAP diluted net loss per share was $0.26
Non-GAAP free cash flow was $(27.2) million
At the end of the second quarter, cash, cash equivalents, and short-term and long-term investments totaled $282.7 million
"We are pleased to report yet another exceptional quarter with strong momentum in revenue growth and profitability," said Niraj Shah, CEO, co-founder and co-chairman, Wayfair. "As consumers increasingly embrace the selection and convenience of shopping online instead of in physical brick and mortar stores, we are taking advantage of that shift and capturing market share by offering a truly differentiated, customer-centric shopping experience. From our new Search with Photo feature that allows customers to quickly find exactly the right item in a matter of seconds to our pioneering work in augmented reality technology making it possible for shoppers to see items in their home at scale before they make a purchase, we are reinventing retail and raising the bar on customer experience each and every day. Our Castlegate and Wayfair Delivery Network initiatives are enabling us to delight customers with faster delivery speeds and a seamless shopping experience from start to finish, and we are continuously expanding our product offering across multiple categories including plumbing, flooring, door and cabinet hardware, mattresses, seasonal décor and housewares. All of these developments are resonating strongly with customers, and we are excited to see strong traction for the Wayfair brand and shopping experience across the United States and our international markets in Canada, the United Kingdom and Germany. We look forward to entering the second half of the year with tremendous momentum."
Other Second Quarter Highlights 
The number of active customers in our Direct Retail business reached 9.5 million as of June 30, 2017, an increase of 43.1% year over year
LTM net revenue per active customer was $402 as of June 30, 2017, a decrease of 0.5% year over year
Orders per customer, measured as LTM orders divided by active customers, was 1.74 for the second quarter of 2017, compared to 1.70 for the second quarter of 2016
Repeat customers placed 61.3% of total orders in the second quarter of 2017, compared to 57.6% in the second quarter of 2016
Repeat customers placed 2.6 million orders in the second quarter of 2017, an increase of 55.4% year over year
Orders delivered in the second quarter of 2017 were 4.3 million, an increase of 46.0% year over year
Average order value was $258 for the second quarter of 2017, unchanged from the second quarter of 2016

1

The following information was filed by Wayfair Inc. (W) on Tuesday, August 8, 2017 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-Q Quarterly Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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