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• | Direct Retail net revenue, consisting of sales generated primarily through Wayfair’s sites, increased $228.5 million to $940.4 million, up 32.1% year over year |
• | Total net revenue increased $213.5 million to $960.8 million, up 28.6% year over year |
• | Gross profit was $236.9 million or 24.7% of total net revenue |
• | GAAP net loss was $56.5 million |
• | Adjusted EBITDA was $(20.9) million or (2.2)% of total net revenue |
• | GAAP basic and diluted net loss per share was $0.66 |
• | Non-GAAP diluted net loss per share was $0.48 |
• | Non-GAAP free cash flow was $(69.0) million |
• | At the end of the first quarter, cash, cash equivalents, and short-term and long-term investments totaled $309.9 million |
• | The number of active customers in our Direct Retail business reached 8.9 million as of March 31, 2017, an increase of 45.8% year over year |
• | LTM net revenue per active customer was $394 as of March 31, 2017, an increase of 0.5% year over year |
• | Orders per customer, measured as LTM orders divided by active customers, was 1.73 for the first quarter of 2017, compared to 1.71 for the first quarter of 2016 |
• | Repeat customers placed 60.4% of total orders in the first quarter of 2017, compared to 55.4% in the first quarter of 2016 |
• | Repeat customers placed 2.5 million orders in the first quarter of 2017, an increase of 53.3% year over year |
• | Orders delivered in the first quarter of 2017 were 4.2 million, an increase of 40.6% year over year |
• | Average order value was $223 for the first quarter of 2017, compared to $238 in the first quarter of 2016 |
• | In the first quarter of 2017, 44.6% of total orders delivered for our Direct Retail business were placed via a mobile device, compared to 38.6% in the first quarter of 2016 |
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