Exhibit 99.1


2101 91st Street

North Bergen, NJ07047

(201) 624-3000





Vitamin Shoppe, Inc. Announces Record Fourth Quarter 2011 Results

Vitamin Shoppe Voted #1 Vitamin Store Three Years in a Row by ConsumerLab.com Survey

Fourth Quarter Highlights:



Comparable store sales grew 6.5%



Net sales increased 19.2%



Operating income rose 46.3%



Fully diluted EPS of $0.32, or $0.38 excluding non-operating items



Opened 14 stores during the quarter

NORTH BERGEN, N.J., February 28, 2012 — Vitamin Shoppe, Inc. (NYSE: VSI), a leading specialty retailer and direct marketer of nutritional products, today announced preliminary results for its fiscal fourth quarter ended December 31, 2011. Fiscal fourth quarter 2011 was a 14-week quarter while fiscal fourth quarter 2010 was 13 weeks. Net sales in fiscal fourth quarter 2011 advanced 19.2% while operating income rose 46.3%. During the period, the company reported fully diluted earnings per share (EPS) of $0.32, an increase from $0.21 in fiscal fourth quarter 2010. EPS was $0.38 in fiscal fourth quarter 2011 after excluding non-cash charges of $0.02 per share for store closure and impairment expenses and $0.04 per share for tax adjustments, including an increase in reserves for uncertain tax positions.

Commenting on the results, Tony Truesdale, Chief Executive Officer of the Company stated, “Again we are pleased with the consistent results we achieved this quarter. We delivered our 25th consecutive quarter of positive comparable sales growth. Revenue was robust, merchandise margins strong, operating margins expanded and earnings per share grew at a healthy double-digit pace. Our in-store experience and our website are all resonating with our customers.” Added, Mr. Truesdale, “I want to thank all the Vitamin Shoppe team members for their contributions. It is due to all their hard work that we were able to successfully execute our strategic initiatives and deliver another quarter and year of outstanding financial results.”

The following information was filed by Vitamin Shoppe, Inc. (VSI) on Tuesday, February 28, 2012 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-K Annual Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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