EXHIBIT 99.01

[srax_ex99z1001.jpg] 

SRAX Reports Positive Net Income and Positive Adjusted EBITDA
for the Fourth Quarter of 2017


LOS ANGELES, April 2, 2018 –

Social Reality, Inc. (Nasdaq: SRAX), a digital marketing and consumer data management and distribution technology platform company, reported GAAP net income of $178,000, $0.02 per share, and Adjusted EBITDA gain of $1.2 million for the fourth quarter 2017.


SRAX’s CEO and Chairman Christopher Miglino, stated, “Our focus on high margin revenue for the past year culminated in a very strong fourth quarter with a positive bottom line and substantial annual improvements. In 2017, gross margin reached 60%, increasing from 35%, and Adjusted EBITDA improved over $750,000, both when compared to 2016. To broaden our growth opportunities, we also invested in sales talent, including in our consumer-packaged goods vertical, and engineering resources in the past year. Now, we are well positioned to leverage our successful healthcare vertical, both as a model to grow other verticals and as an asset to be monetized.  In fact, we are now in the final phase of this process. While we cannot discuss more until a definitive agreement has been signed, we are happy with our progress.”   


“Additionally, we are excited to be in the next development phase of our consumer data management and distribution system with the Alpha release of our BIG platform. This is particularly relevant since consumers are increasingly realizing the true value of their data as they see large companies monetarily benefiting from their information. We believe our BIG platform will markedly expand the digital data ecosystem by providing consumers the ability to own, verify and sell access to their data, and by improving the quality of enriched data available to advertisers and marketing companies. Overall, we believe 2018 will be a year of strategic change and growth for our verticals and BIG platform.”  


Financial Results: Fourth Quarter 2017 Compared to Fourth Quarter 2016

·

Gross revenue was $6.5 million, compared to $11.5 million in the fourth quarter of 2016, which included revenue from a large, non-recurring SRAX Reach customer that was partially offset by an increase in revenue from SRAX buy-side and sell-side clients as well as continuing growth in SRAXmd.

·

Gross profit was $5.5 million, increasing from $4.7 million in the fourth quarter of 2016. Gross margin was 85%, compared 41% in the fourth quarter of 2016, reflecting the focus on high-margin revenue and the impact of several one-time year-end adjustments.

·

Operating expenses were $5.6 million, compared to $5.6 million in fourth quarter of 2016.  The 2017 cost levels reflect first quarter cost management measures offset by product development costs related to the BIG platform.  

·

Loss from operations decreased to $67,000, up from  $849,000 the fourth quarter of 2016.

·

Other income improved  to $244,000, compared to other expense of $494,000 in the fourth quarter of 2016.  




The following information was filed by Social Reality, Inc. (SRAX) on Monday, April 2, 2018 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-K Annual Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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