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|*||Net revenues for the quarter declined 5% year-over-year to $49.6 million, meeting the Companys guidance of between $49.0 million and $52.0 million.|
|*||Advertising revenues for the quarter grew 24% year-over-year to $23.0 million, accounting for 46% of total revenues.|
|*||Non-advertising revenues for the quarter declined 22% year-over-year to $26.7 million, accounting for 54% of total revenues.|
|*||U.S. GAAP net income for the quarter decreased 37% year-over-year to $9.1 million, or $0.16 diluted net income per share, due primarily to the increase in advertising expenses discussed below.|
|*||Non-GAAP net income for the quarter decreased 42% year-over-year to $10.0 million, or $0.17 diluted net income per share, due primarily to the increase in advertising expenses discussed below.|
The following information was filed by Sina Corp (SINA) on Thursday, November 3, 2005 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-Q Quarterly Report statement of earnings and operation as management may choose to highlight particular information in the press release.
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