Kidpik Corp. (PIK) SEC Filing 8-K Material Event for the period ending Monday, May 16, 2022

Kidpik Corp.

CIK: 1861522 Ticker: PIK


Exhibit 99.1


KIDPIK Reports First Quarter 2022 Financial Results


NEW YORK—Kidpik Corp. (NASDAQ: PIK) (“KIDPIK” or the “Company”), an online clothing subscription-based e-commerce company, today reported its financial results for the first quarter ended April 1, 2022.


First Quarter Highlights:


  Revenue, net: was $4.3 million, a year over year decrease of 18.7%
  Gross margin: was 59.9%, compared with 60.9% in the first quarter of 2021
  Shipped items: were 370,985 items, compared to 543,243 shipped items in the first quarter of 2021
  Average shipment keep rate: increased to 70.4%, compared to 67.7% in the first quarter of 2021
  Net Loss: was $1.8 million or $0.24 per share
  Adjusted EBITDA: was a loss of $1.5 million


“Lower customer acquisition rates across the traditional social advertising channels persisted throughout the industry in the first quarter, negatively impacting our net sales and results. This was partially offset by improvement in our KIDPIK shop online website sales,” commented Ezra Dabah, CEO of KIDPIK. “We continue to see consistent gross margins of approximately 60%, and our ‘keep rate’ again surpassed 70% for the quarter. We are taking actions to increase conversions and optimize our acquisitions costs.”


“The online shopping experience our platform provides remains a valued service for families, and we continue to work hard to delight our members. We recently introduced our Summer 2022 subscription box offerings, which now give customers the option to receive a box that contains either 8 or 12 items, as opposed to just 8 items that we’ve traditionally offered. Given we are seeing about half of new subscribers opt for the 12-piece box, this will positively impact our future sales. We continue to pursue additional channels to attract new members, including a third-party software we’ve engaged that will allow us to sell the KIDPIK brand on other top retailer’s e-commerce platforms. We remain dedicated to providing our members with the best possible experience when it comes to outfitting their kids, and to delivering value for our stockholders,” concluded Mr. Dabah.


Revenue by Subscription (For first quarter 2022)


Active Subscriptions (recurring boxes): decreased 16.0% to $3.1 million


New Subscriptions (first boxes): decreased 59.2% to 0.35 million


Total Subscriptions: decreased 24.0% to $3.5 million or 81.0% of total revenue




Balance Sheet and Cash Flow


  Cash at the end of the first quarter totaled $5.4 million compared to $8.4 million as of 1/01/2022
  Net cash used in operating activities was $2.2 million compared to $2.7 million of cash used in operating activities in the first quarter of 2021


Earnings Call Information:


Today at 4:30pm ET, the company will host a live teleconference call that is accessible over the internet at the company’s website, and additionally by dialing 1-844-825-9789 or 412-317-5180 for international callers.


A replay of the conference call will be available approximately two hours after the conclusion of the call on the investor relations section of the KIDPIK website at

or by dialing 1-844-512-2921, or 1-412-317-6671, internationally, with the Replay Pin Number 10167253. The replay will be available until May 23, 2022.


About KIDPIK Corp.


Founded in 2016, KIDPIK (NASDAQ: PIK) is an online clothing subscription box for kids, offering mix & match, expertly styled outfits that are curated based on each member’s style preferences. KIDPIK delivers a surprise box monthly or seasonally, providing an effortless shopping experience for parents and a fun discovery for kids. Each seasonal collection is designed in-house by a team with decades of experience designing childrenswear. KIDPIK combines the expertise of fashion stylists with proprietary data and technology to translate kids’ unique style preferences into surprise boxes of curated outfits. We also sell our branded clothing and footwear through our e-commerce website, For more information, visit


Forward-Looking Statements


This press release may contain statements that constitute “forward-looking statements.” The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to the Company on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including, without limitation, those set forth in the “Risk Factors” section of the Company’s Quarterly Report on Form 10-Q, as well as its Registration Statement and prospectus filed with the SEC. Thus, actual results could be materially different. The Company undertakes no obligation to update these statements whether as a result of new information, future events or otherwise, after the date of this release, except as required by law, and takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.




Kidpik Corp.

Condensed Interim Statements of Operations



   13 Weeks Ended 
   April 2, 2022   April 3, 2021 
Revenue, net  $4,325,997   $5,320,533 
Cost of goods sold   1,733,914    2,082,202 
Gross profit   2,592,083    3,238,331 
Operating expenses          
Shipping and handling   1,132,084    1,534,454 
Payroll, related costs and equity-based compensation   1,599,236    958,639 
General and administrative   1,930,893    2,072,053 
Depreciation and amortization   5,665    9,721 
Total operating expenses   4,667,878    4,574,867 
Operating loss   (2,075,795)   (1,336,536)
Other expenses          
Interest expense   21,674    160,627 
Other (income) expense   (286,794)   316 
Total other (income) expenses   (265,120)   160,943 
Loss before provision for income taxes   (1,810,675)   (1,497,479)
Provision for income taxes   -    507 
Net loss  $(1,810,675)  $(1,497,986)
Net loss per share attributable to common stockholders:          
Basic  $(0.24)  $(0.30)
Diluted  $(0.24)  $(0.30)
Weighted average common shares outstanding          
Basic   7,617,834    5,075,444 
Diluted   7,617,834    5,075,444 




Kidpik Corp.

Condensed Interim Statements of Cash Flows



   13 Weeks Ended 
   April 2, 2022   April 3, 2021 
Cash flows from operating activities          
Net loss  $(1,810,675)  $(1,497,986)
Adjustments to reconcile net loss to net cash used in operating activities:          
Depreciation and amortization   5,665    9,721 
Amortization of debt issuance costs   -    44,086 
Equity-based compensation   617,164    - 
Bad debt expense   93,142    131,788 
Changes in operating assets and liabilities:          
Accounts receivable   66,171    (39,624)
Inventory   (650,649)   (1,718,654)
Prepaid expenses and other current assets   81,608    (7,746)
Operating lease right-of-use assets and liabilities   1,896    - 
Accounts payable   28,282    297,772 
Accounts payable, related parties   (194,142)   134,649 
Accrued expenses and other current liabilities   (472,125)   (41,150)
Net cash flows used in operating activities   (2,233,663)   (2,687,144)
Cash flows from investing activities          
Purchases of leasehold improvements and equipment   (17,018)   - 
Net cash used in investing activities   (17,018)   - 
Cash flows from financing activities          
Net proceeds from line of credit   -    99,128 
Net proceeds (repayments) from advance payable   (735,126)   415,233 
Proceeds from loan payable   -    2,100,000 
Net cash provided by (used in) financing activities   (735,126)   2,614,361 
Net decrease in cash and restricted cash   (2,985,807)   (72,783)
Cash and restricted cash, beginning of period   8,420,500    685,297 
Cash and restricted cash, end of period  $5,434,693   $612,514 
Reconciliation of cash and restricted cash:          
Cash  $5,430,075   $132,079 
Restricted cash   4,618    480,435 
   $5,434,693   $612,514 
Supplemental disclosure of cash flow data:          
Interest paid  $3,890   $133,141 
Taxes paid  $-   $507 
Supplemental disclosure of non-cash flow data:          
Record right-of-use asset and operating lease liabilities  $418,951   $- 






The Company’s revenue, net is disaggregated based on the following categories:


   April 2, 2022   April 3, 2021 
Revenue by channel          
Subscription boxes  $3,483,851   $4,584,612 
Amazon sales   549,500    608,250 
Online website sales   292,646    127,671 
Total revenue  $4,325,997   $5,320,533 


Gross Margin


Gross profit is equal to our net sales less cost of goods sold. Gross profit as a percentage of our net sales is referred to as gross margin. Cost of sales consists of the purchase price of merchandise sold to customers and includes import duties and other taxes, freight in, returned from customers, inventory write-offs, and other miscellaneous shrinkage.


   For the 13 weeks ended 
   April 2, 2022   April 3, 2021 
Gross margin   59.9%   60.9%


Shipped Items


We define shipped items as the total number of items shipped in a given period to our customers through our active subscription, amazon and online website sales.


   For the 13 weeks ended 
   (In thousands) 
   April 2, 2022   April 3, 2021 
Shipped Items   371    543 


Average Shipment Keep Rate


Average shipment keep rate is calculated as the total number of items kept by our customers divided by total number of shipped items in a given period.


   For the 13 weeks ended 
   April 2, 2022   April 3, 2021 
Average Shipment Keep Rate   70.4%   67.7%


Revenue by Channel



13 weeks ended

April 2, 2022


13 weeks ended

April 3, 2021







Revenue by channel                    
Subscription boxes  $3,483,851   $4,584,612   $(1,100,761)   (24.0)%
Amazon sales   549,500    608,250    (58,750)   (9.7)%
Online website sales   292,646    127,671    164,975    129.2%
Total revenue  $4,325,997   $5,320,533   $(994,536)   (18.7)%




Subscription Boxes Revenue



13 weeks ended

April 2, 2022


13 weeks ended

April 3, 2021







Subscription boxes revenue from                    
Active subscriptions – recurring boxes  $3,136,569   $3,733,722   $(597,153)   (16.0)%
New subscriptions - first box   347,282    850,890    (503,608)   (59.2)%
Total subscription boxes revenue  $3,483,851   $4,584,612   $(1,100,761)   (24.0)%


Revenue by Product Line



13 weeks ended

April 2, 2022


13 weeks ended

April 3, 2021







Revenue by product line                    
Girls’ apparel  $3,256,893   $4,182,652   $(925,761)   (22.1)%
Boys’ apparel   867,794    1,130,474    (262,680)   (23.2)%
Toddlers’ apparel   201,310    7,407    193,903    2,618%
Total revenue  $4,325,997   $5,320,533   $(994,536)   (18.7)%


Non-GAAP Financial Measures


We report our financial results in accordance with generally accepted accounting principles in the United States (“GAAP”). However, management believes that certain non-GAAP financial measures provide users of our financial information with additional useful information in evaluating our performance. We believe that adjusted EBITDA is frequently used by investors and securities analysts in their evaluations of companies, and that this supplemental measure facilitates comparisons between companies. This non-GAAP financial measures may be different than similarly titled measures used by other companies.


Our non-GAAP financial measure should not be considered in isolation from, or as substitutes for, financial information prepared in accordance with GAAP. Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results as reported under GAAP. Some of these limitations are:


● Although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and Adjusted EBITDA does not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements;

● Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs;

● Adjusted EBITDA does not consider the potentially dilutive impact of equity-based compensation;

● Adjusted EBITDA does not reflect tax payments that may represent a reduction in cash available to us;

● Adjusted EBITDA does not reflect certain non-routine items that may represent a reduction in cash available to us; and

● Other companies, including companies in our industry, may calculate Adjusted EBITDA differently, which reduces its usefulness as a comparative measure.




Adjusted EBITDA


We define adjusted EBITDA as net loss excluding interest income, other (income) expense, net, provision for income taxes, depreciation and amortization, and equity-based compensation expense. The following table presents a reconciliation of net loss, the most comparable GAAP financial measure, to adjusted EBITDA for each of the periods presented:


   For the 13 weeks Ended 
   April 2, 2022   April 3, 2021 
Net loss  $(1,810,675)  $(1,497,986)
Add (deduct):          
Interest expense   21,674    160,627 
Other (income) expense, net   (286,794)   316 
Provision for income taxes   -    507 
Depreciation and amortization   5,665    9,721 
Equity-based compensation   617,164    - 
Adjusted EBITDA  $(1,452,966)  $(1,326,815)




Investor Relations Contact:



Sarah Tropeano

(212) 399-2784




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Ticker: PIK
CIK: 1861522
Form Type: 8-K Corporate News
Accession Number: 0001493152-22-013971
Submitted to the SEC: Mon May 16 2022 5:25:02 PM EST
Accepted by the SEC: Mon May 16 2022
Period: Monday, May 16, 2022
Industry: Retail Catalog And Mail Order Houses
  1. Earnings Release
  2. Financial Exhibit

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