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Three Months Ended December 31, | Year-over-Year % Change | Year Ended December 31, | Year-over-Year % Change | ||||||||||||||||||||||||||||||||
In millions, except percentages and per share amounts | 2020 | 2019 | 2020 | 2019 | |||||||||||||||||||||||||||||||
Revenue: | |||||||||||||||||||||||||||||||||||
Advertising | $ | 27,187 | $ | 20,736 | 31% | $ | 84,169 | $ | 69,655 | 21% | |||||||||||||||||||||||||
Other | 885 | 346 | 156% | 1,796 | 1,042 | 72% | |||||||||||||||||||||||||||||
Total revenue | 28,072 | 21,082 | 33% | 85,965 | 70,697 | 22% | |||||||||||||||||||||||||||||
Total costs and expenses | 15,297 | 12,224 | 25% | 53,294 | 46,711 | 14% | |||||||||||||||||||||||||||||
Income from operations | $ | 12,775 | $ | 8,858 | 44% | $ | 32,671 | $ | 23,986 | 36% | |||||||||||||||||||||||||
Operating margin | 46 | % | 42 | % | 38 | % | 34 | % | |||||||||||||||||||||||||||
Provision for income taxes | $ | 1,836 | $ | 1,820 | 1% | $ | 4,034 | $ | 6,327 | (36)% | |||||||||||||||||||||||||
Effective tax rate | 14 | % | 20 | % | 12 | % | 25 | % | |||||||||||||||||||||||||||
Net income | $ | 11,219 | $ | 7,349 | 53% | $ | 29,146 | $ | 18,485 | 58% | |||||||||||||||||||||||||
Diluted earnings per share (EPS) | $ | 3.88 | $ | 2.56 | 52% | $ | 10.09 | $ | 6.43 | 57% |
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Credit Losses of Accounts Receivable On January 1, 2020, we adopted Accounting Standards Update No. 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments, which requires the measurement and recognition of expected credit losses for financial assets held at amortized cost that an entity does not expect to collect over the asset's contractual life, considering past events, current conditions, and reasonable and supportable forecasts of future economic conditions.
The income tax benefit resulted from recording a deferred income tax asset that was greater than the current income tax liability due to different tax rates applicable for the periods in which capitalized expenses will be amortized versus the period in which the increased current tax liability was accrued.
The increase was mostly due to $38.75 billion of cash generated from operations, offset by $15.72 billion for capital expenditures, including principal payments on finance leases, $6.36 billion for purchases of equity investments, $6.27 billion for repurchases of our Class A common stock, and $3.56 billion of taxes paid related to net share settlement of employee restricted stock units (RSU) awards.
The increase in cash used in financing activities during 2020 compared to 2019 was due to increases in repurchases of our Class A common stock and in taxes paid related to net share settlement of RSUs.
The increase was mostly due to an increase in operational expenses related to our data centers and technical infrastructure, higher cost associated with partner arrangements, including traffic acquisition and content costs and, to a lesser extent, an increase in cost of consumer hardware devices sold.
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Ticker: META
CIK: 1326801
Form Type: 10-K Annual Report
Accession Number: 0001326801-21-000014
Submitted to the SEC: Wed Jan 27 2021 9:13:48 PM EST
Accepted by the SEC: Thu Jan 28 2021
Period: Thursday, December 31, 2020
Industry: Computer Programming Data Processing