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Three Months Ended December 31, | Year-over-Year % Change | Year Ended December 31, | Year-over-Year % Change | ||||||||||||||||
In millions, except percentages and per share amounts | 2019 | 2018 | 2019 | 2018 | |||||||||||||||
Revenue: | |||||||||||||||||||
Advertising | $ | 20,736 | $ | 16,640 | 25% | $ | 69,655 | $ | 55,013 | 27% | |||||||||
Other | 346 | 274 | 26% | 1,042 | 825 | 26% | |||||||||||||
Total revenue | 21,082 | 16,914 | 25% | 70,697 | 55,838 | 27% | |||||||||||||
Total costs and expenses | 12,224 | 9,094 | 34% | 46,711 | 30,925 | 51% | |||||||||||||
Income from operations | $ | 8,858 | $ | 7,820 | 13% | $ | 23,986 | $ | 24,913 | (4)% | |||||||||
Operating margin | 42 | % | 46 | % | 34 | % | 45 | % | |||||||||||
Provision for income taxes | $ | 1,820 | $ | 1,089 | 67% | $ | 6,327 | $ | 3,249 | 95% | |||||||||
Effective tax rate | 20 | % | 14 | % | 25 | % | 13 | % | |||||||||||
Net income | $ | 7,349 | $ | 6,882 | 7% | $ | 18,485 | $ | 22,112 | (16)% | |||||||||
Diluted earnings per share (EPS) | $ | 2.56 | $ | 2.38 | 8% | $ | 6.43 | $ | 7.57 | (15)% |
• | Facebook daily active users (DAUs) – DAUs were 1.66 billion on average for December 2019, an increase of 9% year-over-year. |
• | Facebook monthly active users (MAUs) – MAUs were 2.50 billion as of December 31, 2019, an increase of 8% year-over-year. |
• | Family daily active people (DAP) – DAP was 2.26 billion on average for December 2019, an increase of 11% year-over-year. |
• | Family monthly active people (MAP) – MAP was 2.89 billion as of December 31, 2019, an increase of 9% year-over-year. |
• | Capital expenditures – Capital expenditures, including principal payments on finance leases, were $4.24 billion and $15.65 billion for the fourth quarter and full year 2019, respectively. |
• | Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $54.86 billion as of December 31, 2019. |
• | Headcount – Headcount was 44,942 as of December 31, 2019, an increase of 26% year-over-year. |
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Meta Platforms, Inc.'s Definitive Proxy Statement (Form DEF 14A) filed after their 2020 10-K Annual Report includes:
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An accounting policy is deemed to be critical if it requires an accounting estimate to be made based on assumptions about matters that are highly uncertain at the time the estimate is made, if different estimates reasonably could have been used, or if changes in the estimate that are reasonably possible could materially impact the financial statements.
The majority of the increase was due to $36.31 billion of cash generated from operations, offset by $15.65 billion for capital expenditures, including principal payments on finance leases, $4.20 billion for repurchases of our Class A common stock, $4.19 billion for net purchases of marketable securities, and $2.34 billion of taxes paid related to net share settlement of equity awards.
The increase in cash flow from operating activities during 2018 compared to 2017 was mostly due to an increase in net income, adjusted for certain non-cash items, such as depreciation and amortization, deferred income tax and share-based compensation expense.
The increase was mostly due to an increase in operational expenses related to our data centers and technical infrastructure, as well as higher cost of consumer hardware devices sold and traffic acquisition costs.
We invested based on the following company priorities that we believe will further our mission to give people the power to build community and bring the world closer together: (i) continue making progress on the major social issues facing the internet and our company, including privacy, safety, and security; (ii) build new experiences that meaningfully improve people's lives today and set the stage for even bigger improvements in the future; (iii) keep building our business by supporting the millions of businesses that rely on our services to grow and create jobs; and (iv) communicate more transparently about what we're doing and the role our services play in the world.
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Meta Platforms, Inc. provided additional information to their SEC Filing as exhibits
Ticker: META
CIK: 1326801
Form Type: 10-K Annual Report
Accession Number: 0001326801-20-000013
Submitted to the SEC: Wed Jan 29 2020 9:12:14 PM EST
Accepted by the SEC: Thu Jan 30 2020
Period: Tuesday, December 31, 2019
Industry: Computer Programming Data Processing