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Three Months Ended December 31, | Year-over-Year % Change | Year Ended December 31, | Year-over-Year % Change | ||||||||||||||||||
In millions, except percentages and per share amounts | 2018 | 2017 | 2018 | 2017 | |||||||||||||||||
Revenue: | |||||||||||||||||||||
Advertising | $ | 16,640 | $ | 12,779 | 30 | % | $ | 55,013 | $ | 39,942 | 38 | % | |||||||||
Payments and other fees | 274 | 193 | 42 | % | 825 | 711 | 16 | % | |||||||||||||
Total revenue | 16,914 | 12,972 | 30 | % | 55,838 | 40,653 | 37 | % | |||||||||||||
Total costs and expenses | 9,094 | 5,620 | 62 | % | 30,925 | 20,450 | 51 | % | |||||||||||||
Income from operations | $ | 7,820 | $ | 7,352 | 6 | % | $ | 24,913 | $ | 20,203 | 23 | % | |||||||||
Operating margin | 46 | % | 57 | % | 45 | % | 50 | % | |||||||||||||
Provision for income taxes(1) | $ | 1,089 | $ | 3,194 | (66 | )% | $ | 3,249 | $ | 4,660 | (30 | )% | |||||||||
Effective tax rate(1) | 14 | % | 43 | % | 13 | % | 23 | % | |||||||||||||
Net income(1) | $ | 6,882 | $ | 4,268 | 61 | % | $ | 22,112 | $ | 15,934 | 39 | % | |||||||||
Diluted Earnings per Share (EPS)(1) | $ | 2.38 | $ | 1.44 | 65 | % | $ | 7.57 | $ | 5.39 | 40 | % |
• | Daily active users (DAUs) – DAUs were 1.52 billion on average for December 2018, an increase of 9% year-over-year. |
• | Monthly active users (MAUs) – MAUs were 2.32 billion as of December 31, 2018, an increase of 9% year-over-year. |
• | Mobile advertising revenue – Mobile advertising revenue represented approximately 93% of advertising revenue for the fourth quarter of 2018, up from approximately 89% of advertising revenue in the fourth quarter of 2017. |
• | Capital expenditures – Capital expenditures were $4.37 billion and $13.92 billion for the fourth quarter and full year 2018, respectively. |
• | Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $41.11 billion at the end of the fourth quarter of 2018. |
• | Headcount – Headcount was 35,587 as of December 31, 2018, an increase of 42% year-over-year. |
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An accounting policy is deemed to be critical if it requires an accounting estimate to be made based on assumptions about matters that are highly uncertain at the time the estimate is made, if different estimates reasonably could have been used, or if changes in the estimate that are reasonably possible could materially impact the financial statements.
Our effective tax rate in 2018 decreased compared to 2017, primarily due to a one-time tax expense of approximately $2.27 billion related to the Tax Act in 2017.
The increase in cash used in financing activities during 2017 compared to 2016 was mostly due to taxes paid related to net share settlement of equity awards and repurchases of our Class A common stock that commenced in 2017.
The increase in cash flow from operating activities during 2018 compared to 2017 was mostly due to an increase in net income, adjusted for certain non-cash items, such as depreciation and amortization, deferred income tax and share-based compensation expense.
The increase in cash used in financing activities during 2018 compared to 2017 was mostly due to an increase in repurchases of our Class A common stock, partially offset by an increase in overdraft balances in cash pooling entities.
In 2018, we continued to...Read more
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Revenue in 2017 increased $13.02...Read more
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Ticker: META
CIK: 1326801
Form Type: 10-K Annual Report
Accession Number: 0001326801-19-000009
Submitted to the SEC: Thu Jan 31 2019 11:58:29 AM EST
Accepted by the SEC: Thu Jan 31 2019
Period: Monday, December 31, 2018
Industry: Computer Programming Data Processing