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The Coca-Cola Company Reports Strong Operating Results for Fourth Quarter and Full Year 2017; Achieves or Exceeds the Company's Full Year Guidance
Net Revenues Declined 20% for the Quarter and 15% for the Full Year,
Driven by Structural Headwinds of 26% and 17%, Respectively

Organic Revenues (Non-GAAP) Grew 6% for the Quarter and 3% for the Full Year

Fourth Quarter Operating Margin Expanded Over 315 Basis Points;
Comparable Operating Margin (Non-GAAP) Expanded More than 530 Basis Points

Fourth Quarter Loss Per Share from Continuing Operations of $0.66 Driven by Items Impacting Comparability, Primarily Related to the U.S. Tax Cuts and Jobs Act; Comparable Earnings Per Share from Continuing Operations (Non-GAAP) of $0.39

Company Provides 2018 Financial Outlook, Including Update to Underlying Effective Tax Rate

ATLANTA, Feb. 16, 2018 –
The Coca-Cola Company delivered strong fourth quarter operating results and achieved or exceeded the Company's full year guidance in 2017. While reported net revenues continued to be impacted primarily by ongoing refranchising initiatives, the Company delivered broad-based organic revenue (non-GAAP) growth across all operating segments, as well as profit growth.
"I am pleased with our accomplishments and results in 2017," said James Quincey, President and CEO of The     Coca-Cola Company. "We achieved or exceeded our full year guidance while driving significant change as we continued to transform into a total beverage company. While there is still much work to do, I am encouraged by our momentum as we head into 2018."
Throughout 2017, the Company made progress in transforming the culture of the organization to be more nimble and entrepreneurial. The Company’s lean center initiative reshaped the corporate structure to support faster growth and empower field operations to act with more speed and independence. In the fourth quarter, the Company announced changes to its talent and compensation philosophy, placing a sharper focus on performance and future potential to drive long-term growth.
The Company also achieved major milestones in strengthening the system and returning to a capital-light organization, including a fully refranchised bottling system in the United States. Outside of the U.S., the Company refranchised previously owned bottling operations in China to local partners. The system's two largest bottlers in Japan merged, creating a single bottler covering the vast majority of volume in that key market. Additionally, the

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The following information was filed by Coca Cola Co (KO) on Friday, February 16, 2018 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-K Annual Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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