Exhibit 99.1




Harley-Davidson Reports Fourth Quarter, Full-Year 2016 Results

Market Share Gains in the U.S. While Industry Sales Decline

MILWAUKEE, Jan. 31, 2017 -
Harley-Davidson, Inc. (NYSE:HOG) fourth quarter 2016 diluted EPS increased 22.7 percent to $0.27 compared to $0.22 in the same period of 2015. In the fourth quarter of 2016, net income was $47.2 million on consolidated revenue of $1.11 billion versus net income of $42.2 million on consolidated revenue of $1.18 billion in the year-ago period. Full-year 2016 diluted EPS increased 3.8 percent to $3.83 compared to diluted EPS of $3.69 in 2015. Full-year net income was $692.2 million on consolidated revenue of $6.0 billion versus net income of $752.2 million on consolidated revenue of $6.0 billion a year ago.

“The global competitive environment remains intense, but our 2016 results demonstrate that our increased investments to drive demand and bring impactful new products to market are working,” said Matt Levatich, president and chief executive officer, Harley-Davidson, Inc. “We are energized by our resolve to compete and win in the U.S. and in major international markets. Our market share performance gives us great confidence in the strength of our long-term strategy.”

For the full-year 2016, worldwide Harley-Davidson retail motorcycle sales were down 1.6 percent compared to 2015. U.S. retail sales decreased 3.9 percent, partially offset by international growth of 2.3 percent.

During 2016, the company reported its best-ever retail sales results in Asia Pacific and EMEA. In the 601+cc motorcycle market, the company grew its number one market share position in the U.S. and grew market share in Europe. The company added 40 new dealer points internationally and reported that U.S. dealers trained more than 65,000 new riders through the Harley-Davidson Riding Academy. The company also launched its model year 2017 lineup of motorcycles, featuring the new, highly-acclaimed Milwaukee-Eight™ engine, and upgraded suspension, on all new Touring motorcycles.

“Our long-term strategy is all about growing ridership in the U.S., growing reach and impact internationally, and growing share and profit in every market we serve,” stated Levatich. “Our goal over the next 10 years is to build the next generation of Harley-Davidson riders worldwide.”

Harley-Davidson Retail Motorcycle Sales
 
4th Quarter
Full-Year
2016
2015
Change
2016
2015
Change
U.S.
26,077
26,044
0.1%
161,658
168,240
-3.9%
Canada
1,257
1,255
0.2%
10,203
9,669
5.5%
Latin America
2,637
3,082
-14.4%
9,701
11,173
-13.2%
EMEA
7,891
7,689
2.6%
45,838
43,287
5.9%
Asia Pacific
8,748
8,787
-0.4%
32,889
32,258
2.0%
International Total
20,533
20,813
-1.3%
98,631
96,387
2.3%
Worldwide Total
46,610
46,857
-0.5%
260,289
264,627
-1.6%



The following information was filed by Harley Davidson Inc (HOG) on Tuesday, January 31, 2017 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-K Annual Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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