Exhibit 99

The Middleton Doll Company Reports Second Quarter Results

WAUKESHA, Wis.--(BUSINESS WIRE)--The Middleton Doll Company (OTCBB:DOLL) today reported results for the second quarter and six months ended June 30, 2008.

Second Quarter Highlights

  • The company reported a consolidated net loss of $722,446 or $0.19 per diluted share for the second quarter of 2008, compared to a net loss of $747,930 or $0.20 per diluted share for the second quarter of 2007.
  • The consumer products segment reported a net loss of $606,572 for the second quarter of 2008, compared to a net loss of $647,612 for the same period in the prior year. Gross profit was 25.1% of consumer products net sales in the second quarter of 2008, compared to 26.1% of consumer products net sales in the second quarter of 2007.
  • The financial services segment reported net income of $10,250 for the second quarter of 2008, compared to net income of $38,838 for the comparable prior period.

First Half 2008 Highlights

  • The company reported a consolidated net loss of $1,521,591 or $0.40 per diluted share for the first half of 2008, compared to a net loss of $1,595,605 or $0.42 per diluted share for the same period in 2007.
  • The consumer products segment reported a net loss of $1,266,092 for the first half of 2008, compared to a net loss of $1,391,609 for the first half of 2007. Gross profit was 26.5% of consumer products net sales in the first half of 2008, compared to gross profit of 27.3% of consumer products sales in the first half of 2007.
  • The financial services segment reported a net loss of $3,250 for the first half of 2008, compared to net income of $79,166 for the same period in 2007.

The following information was filed by Middleton Doll Co (FTDL) on Friday, August 15, 2008 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-Q Quarterly Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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