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Three Months Ended March 31, | Year-over-Year % Change | |||||||||
In millions, except percentages and per share amounts | 2019 | 2018 | ||||||||
Revenue: | ||||||||||
Advertising | $ | 14,912 | $ | 11,795 | 26 | % | ||||
Payments and other fees | 165 | 171 | (4 | )% | ||||||
Total revenue | 15,077 | 11,966 | 26 | % | ||||||
Total costs and expenses* | 11,760 | 6,517 | 80 | % | ||||||
Income from operations* | $ | 3,317 | $ | 5,449 | (39 | )% | ||||
Operating margin* | 22 | % | 46 | % | ||||||
Provision for income taxes | $ | 1,053 | ||||||||
Effective tax rate* | 30 | % | ||||||||
Net income* | $ | 2,429 | $ | 4,988 | (51 | )% | ||||
Diluted earnings per share (EPS)* | $ | 0.85 | $ | 1.69 | (50 | )% |
• | Daily active users (DAUs) – DAUs were 1.56 billion on average for March 2019, an increase of 8% year-over-year. |
• | Monthly active users (MAUs) – MAUs were 2.38 billion as of March 31, 2019, an increase of 8% year-over-year. |
• | Mobile advertising revenue – Mobile advertising revenue represented approximately 93% of advertising revenue for the first quarter of 2019, up from approximately 91% of advertising revenue in the first quarter of 2018. |
• | Capital expenditures – Capital expenditures, including principal payments on finance leases, were $3.96 billion for the first quarter of 2019. |
• | Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $45.24 billion at the end of the first quarter of 2019. |
• | Headcount – Headcount was 37,773 as of March 31, 2019, an increase of 36% year-over-year. |
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