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Compare this 10-K Annual Report to its predecessor by reading our highlights to see what text and tables were removed , added and changed by Ehealth, Inc..
Ehealth, Inc.'s Definitive Proxy Statement (Form DEF 14A) filed after their 2021 10-K Annual Report includes:
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The estimated average plan duration used to calculate Medicare health insurance plan LTVs historically has been approximately 3-5 years, while the estimated average plan duration used to calculate the LTV for major medical individual and family health insurance plans historically has been approximately six months to 3 years.
2019 compared to 2018 - The constrained LTV of commissions per qualified and non-qualified health plan for approved members increased by 54% and 41%, in 2019 compared to 2018, respectively, mostly due to improved plan duration.
2019 compared to 2018 - Other income, net, increased by $1.3 million or 177% in 2019 compared to 2018 primarily driven by an increase in interest income and an increase in margin earned on from members previously transferred from a broker partner, partially offset by the accretion of debt related costs incurred from the debt facility that we entered into in 2018 and amended in 2019.
We provide annual services in selling and renewing small business health insurance plans; therefore, we recognize small business health insurance plan commission revenue at the time the plan is approved by the carrier, and when it renews each year thereafter, equal to the estimated commissions we expect to collect from the plan over the following twelve months.
Some of our marketing partners have tiered arrangements where the amount we pay the marketing partner per submitted application increases as the volume of submitted applications we receive from the marketing partner increases.
We estimate commission revenue for...Read more
2019 compared to 2018 -...Read more
Adjustments for non-cash items primarily...Read more
2020 compared to 2019 -...Read more
The following table shows our...Read more
Amortization of Intangible Assets Our...Read more
If we fail to declare...Read more
Amortization expense decreased in 2020...Read more
Recent Accounting Pronouncements See Note...Read more
The increase in commission revenue...Read more
The constrained LTV of commissions...Read more
Variable marketing costs exclude fixed...Read more
2019 compared to 2018 -...Read more
2020 compared to 2019 Revenue...Read more
2019 compared to 2018 Revenue...Read more
We recognize positive adjustments to...Read more
We also believe that a...Read more
Increases in submitted applications resulting...Read more
Since our marketing and advertising...Read more
(3)To estimate the number of...Read more
The increase was primarily driven...Read more
2019 compared to 2018 -...Read more
We believe these efforts will...Read more
The increase in operating expenses...Read more
Estimated variable marketing costs per...Read more
Member Acquisition Marketing initiatives are...Read more
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Financing Activities Year Ended December...Read more
Excluding $42.3 million revenue recorded...Read more
Excluding $42.3 million revenue resulting...Read more
Year Ended December 31, 2018...Read more
The increase in operating expenses...Read more
(2)To estimate the number of...Read more
The overall growth of our...Read more
Year Ended December 31, 2019...Read more
Dividends will initially accrue on...Read more
The Medicare segment consists primarily...Read more
We expect a reduction in...Read more
2019 compared to 2018 -...Read more
The increase in cash and...Read more
The following table shows estimated...Read more
To a lesser extent, the...Read more
A portion of our technology...Read more
This was driven by 88%...Read more
(2)For small business, the amount...Read more
2019 compared 2018 - Technology...Read more
The one to three-month period...Read more
Investing Activities Our investing activities...Read more
The increase in commission revenue...Read more
In periods of membership growth,...Read more
The increase in approved Medicare...Read more
The increase in Medicare Advantage...Read more
This was primarily due to...Read more
2019 compared to 2018 -...Read more
We have created a marketplace...Read more
Our Medicare segment profit was...Read more
This increase was primarily driven...Read more
The increases were primarily driven...Read more
To the extent we make...Read more
Our technology and content expenses...Read more
Estimated variable marketing costs per...Read more
Accordingly, we recognize commission revenue...Read more
The cash decrease resulting from...Read more
While some of our offices...Read more
The constrained LTV of commission...Read more
Our Individual, Family and Small...Read more
Our Individual, Family and Small...Read more
Our general and administrative expenses...Read more
Since tax laws and financial...Read more
This was primarily driven by...Read more
Segment Profit - Our Medicare...Read more
In our Medicare business, our...Read more
Overview We are a leading...Read more
The Private Placement is subject...Read more
The Private Placement is subject...Read more
The increase was primarily driven...Read more
Our platform integrates proprietary and...Read more
The increase in total Medicare...Read more
The estimated attainment of performance-based...Read more
Small business estimated membership grew...Read more
Year Ended December 31, 2020...Read more
The increase in personnel costs...Read more
These organizations have relationships with...Read more
Revenue from Individual, Family and...Read more
For example, we have launched...Read more
Our estimate of commission revenue...Read more
The numerator used to calculate...Read more
Our other income, net is...Read more
Revenue from Individual, Family and...Read more
Changes in key assumptions could...Read more
The proceeds of the loans...Read more
2019 compared to 2018 -...Read more
Similar to our marketing partner...Read more
Our customer care and enrollment...Read more
The timing of open enrollment...Read more
Customer Care and Enrollment Customer...Read more
Our future capital requirements will...Read more
Cash used from changes in...Read more
Among our significant accounting policies,...Read more
2019 compared to 2018 -...Read more
During the Medicare AEP which...Read more
Variable marketing cost represents direct...Read more
2019 compared to 2018 -...Read more
The increase in commission revenue...Read more
The growth was primarily due...Read more
Our omnichannel consumer engagement platform...Read more
The increase in other revenue...Read more
Financial Statements, Disclosures and Schedules
Inside this 10-K Annual Report
Material Contracts, Statements, Certifications & more
Ehealth, Inc. provided additional information to their SEC Filing as exhibits
Ticker: EHTH
CIK: 1333493
Form Type: 10-K Annual Report
Accession Number: 0001333493-21-000019
Submitted to the SEC: Fri Feb 26 2021 5:04:12 PM EST
Accepted by the SEC: Fri Feb 26 2021
Period: Thursday, December 31, 2020
Industry: Insurance Agents Brokers And Service