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Ehealth, Inc.'s Definitive Proxy Statement (Form DEF 14A) filed after their 2020 10-K Annual Report includes:
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Adjustments for non-cash items primarily consisted of $15.1 million of expense related to the fair value adjustment of our earnout liability, $13.4 million of stock-based compensation expense, $4.1 million of amortization of intangible assets and internally developed software, and $2.2 million of depreciation and amortization, partially offset by a $18.2 million decrease in deferred income taxes and a $0.9 million decrease in other non-cash items.
Amortization of Intangible Assets Our intangible asset amortization expense is summarized as follows (dollars in thousands): Amortization expense related to intangible assets was primarily related to intangible assets purchased through our acquisitions.
Medicare-related plan estimated membership as of September 30, 2020 grew 33% compared to estimated membership as of September 30, 2019 due to a 39% growth in Medicare Part D prescription drug plan estimated membership, a 36% growth in Medicare Advantage estimated membership, and a 12% growth in Medicare Supplement plan estimated membership.
Nine Months Ended September 30, 2020 and 2019 - Marketing and advertising expenses increased $31.2 million, or 43%, during the nine months ended September 30, 2020 compared to the same period in 2019, primarily due to increases of $23.6 million in variable advertising expenses, $2.9 million in stock-based compensation expense, $2.7 million in personnel and compensation costs, and $2.1 million in consulting expenses.
The increase in commission revenue from the Medicare segment was driven by a 37% increase in Medicare plan approved members, primarily attributable to a 51% growth in Medicare Advantage plan approved members due to the recent enrollment periods and an increase in adjustment revenue during the nine months ended September 30, 2020 compared to 2019.
28 The increase in Medicare...Read more
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Amortization expense decreased during the...Read more
Recent Accounting Pronouncements See Note...Read more
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The constrained LTV of commissions...Read more
Variable marketing costs exclude fixed...Read more
39 Other Income (Expense), Net...Read more
Our marketing and advertising expenses...Read more
Investing Activities Our investing activities...Read more
Since our marketing and advertising...Read more
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Member Acquisition Marketing initiatives are...Read more
Cash used from changes in...Read more
We believe that a larger...Read more
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41 Our operating segment revenue...Read more
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(2)To estimate the number of...Read more
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Financing Activities Nine Months Ended...Read more
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The Medicare segment consists primarily...Read more
We expect a reduction in...Read more
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To a lesser extent, the...Read more
Small business group health insurance...Read more
Small business approved members grew...Read more
(2)For small business, the amount...Read more
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Except as required by applicable...Read more
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Benefit from Income Taxes Our...Read more
Other revenue increased $10.6 million,...Read more
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We have created a marketplace...Read more
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Common Stock Issuance Pursuant to...Read more
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Despite the changes in the...Read more
The increase in variable advertising...Read more
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While some of our offices...Read more
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Estimated variable marketing cost per...Read more
The constrained LTV of commission...Read more
26 Overview We are a...Read more
Our platform integrates proprietary and...Read more
Our Individual, Family and Small...Read more
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Change in Fair Value of...Read more
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We record the related service...Read more
For example, we have launched...Read more
The proceeds of the loans...Read more
The timing of open enrollment...Read more
During the Medicare annual enrollment...Read more
37 Customer Care and Enrollment...Read more
Our future capital requirements will...Read more
Results of Operations The following...Read more
Variable marketing cost represents direct...Read more
Other revenue increased $15.6 million,...Read more
Our omni-channel consumer engagement platform...Read more
Financial Statements, Disclosures and Schedules
Inside this 10-Q Quarterly Report
Material Contracts, Statements, Certifications & more
Ehealth, Inc. provided additional information to their SEC Filing as exhibits
Ticker: EHTH
CIK: 1333493
Form Type: 10-Q Quarterly Report
Accession Number: 0001333493-20-000183
Submitted to the SEC: Thu Nov 05 2020 5:13:29 PM EST
Accepted by the SEC: Thu Nov 05 2020
Period: Wednesday, September 30, 2020
Industry: Insurance Agents Brokers And Service