EX-99
2
ex_99.txt
EXHIBIT 99

Exhibit 99 - Press release dated as of June 24, 2008

CoActive Marketing Group, Inc. Reports Results for Fourth Quarter and Full Year
Ended March 31, 2008

Earnings per Share for the year ended March 31, 2008 up 50%, to $0.21 from $0.14
for the year ended March 31, 2007.

NEW YORK, NY-- June 24, 2008 -- CoActive Marketing Group, Inc. (Nasdaq:CMKG -
News), a full-service marketing, sales promotion and interactive services
company, reported financial results for its fourth quarter and full year ended
March 31, 2008.

Charlie Tarzian, CoActive's President and Chief Executive Officer, commented,
"Over the past eighteen months, we have successfully transitioned our business
to the delivery of integrated marketing programs for sustaining clients and away
from dependence on one-off events and promotions. Our success is evident by the
growth in revenue from our core clients and the addition of important new
clients with significant growth potential. The final three quarters of our
fiscal 2008 showed the benefits of our shift in strategy as we replaced
project-based revenue with recurring revenue, produced consistent profitability,
and showed increasing rates of year over year growth. We expect that momentum to
continue in our fiscal 2009."

Fred Kaseff, CoActive's Chief Financial Officer, added, "Our ability to build
more relationship-based business helped reduce the event seasonality that
traditionally impacted our fourth quarter. The result was a 33% increase in
year-over-year Q4 operating revenue, and $594,000 operating income for the
quarter ended March 31, 2008 vs. an operating loss of $1.4 million from our
prior year's 4th quarter. That in turn helped us achieve a 50% year-over-year
increase in fully diluted earnings per share, or $0.21 for our 2008 fiscal year,
vs. $0.14 for the year ended March 31, 2007.

Operating Results - Three months and twelve months ended March 31, 2008

Sales:

For the three months ended March 31, 2008, the Company reported sales of $23.1
million, compared to sales of $19.3 million for the three months ended March 31,
2007, an increase of 20%, or $3.8 million. For the twelve months ended March 31,
2008, the Company reported sales of $85.5 million, compared to sales of $95.9
million for the twelve months ended March 31, 2007, a decrease of $10.4 million,
as a result of several significant non-recurring projects in the first half of
fiscal 2007.

Operating Revenue:

The Company believes that "operating revenue" is a key performance indicator.
Operating revenue is defined as sales, less reimbursable program costs and
expenses and outside production costs and other program expenses. Operating
revenue is the net amount derived from sales to customers, which the Company
believes is available to fund its compensation and general and administrative



expenses, and capital expenditures. For the three months ended March 31, 2008,
operating revenue amounted to $9.0 million, an increase of 33%, or $2.2 million
over the $6.8 million reported for the three months ended March 31, 2007. For
the twelve months ended March 31, 2008, operating revenue amounted to $34.9
million, compared to $35.0 million for the twelve months ended March 31, 2007

Operating Income, Net Income and Earnings per Share:

The Company reported operating income, net income and fully diluted earnings per
share of $594,000, $71,000 and $.01 per share, respectively, for the three
months ended March 31, 2008. This compares to an operating loss of $1.4 million,
net loss of $711,000 and fully diluted loss per share of $.10 for the three
months ended March 31, 2007. The Company reported operating income, net income
and fully diluted earnings per share of $2.8 million, $1.5 million and $.21 per
share, respectively, for the twelve months ended March 31, 2008. This compares
to operating income of 2.0 million, net income of $1.0 million, and fully
diluted earnings per share of $.14 for the twelve months ended March 31, 2007.

Balance Sheet:

The Company continues to work diligently toward eliminating its working capital
deficit. At March 31, 2008, the Company's working capital deficit was $783,000,
a $2.5 million improvement from its working capital deficit of $3.3 million at
March 31, 2007. During the first quarter ended June 30, 2007, the Company repaid
all bank loan obligations and has been operating without bank financing. On June
12, 2008, the Company signed a commitment letter with a commercial lender
providing for a $5 million secured senior credit facility.

The Company will conduct a conference call at 4:30 p.m. Eastern Standard Time
today, Tuesday, June 24, 2008, to discuss its fourth quarter and full year
results. The call will be hosted by Mr.Tarzian and Mr. Kaseff.

To participate in the call, investors should dial (866) 393-7581 conference id
52522868 ten minutes prior to the scheduled start of the call. An audio-only
webcast of the call may be accessed on the Internet at
http://www.videonewswire.com/event.asp?id=49311. For investors unable to
participate in the live event, an archive of the webcast will be available at
http://www.videonewswire.com/event.asp?id=49311 until the end of the month, and
a taped replay of the call will be available for one week at (800) 642-1687,
pass code 52522868.

                                       2


This press release includes statements which constitute forward-looking
statements made pursuant to the safe harbor provision of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements in this press release
are not promises or guarantees and are subject to risks and uncertainties that
could cause our actual results to differ materially from those anticipated.
These statements are based on management's current expectations and assumptions
and are naturally subject to uncertainty and changes in circumstances. We
caution you not to place undue reliance upon any such forward-looking
statements. Actual results may vary materially from those expressed or implied
by the statements herein. Factors that could cause actual results to differ
materially from the Company's expectations are set forth in the Company's Annual
Report on Form 10-K for the fiscal year ended March 31, 2008 under "Risk
Factors," and include the risk that projected business opportunities will fail
to materialize or will be delayed. The Form 10-K may be obtained by accessing
the database maintained by the Securities and Exchange Commission at
http://www.sec.gov.


                                       3



                         COACTIVE MARKETING GROUP, INC.
                      Consolidated Statements of Operations
              Three and Twelve Months Ended March 31, 2008 and 2007



                                                                   (Unaudited)                       (Audited)
                                                          Three Months Ended March 31,     Twelve Months Ended March 31,
                                                              2008            2007             2008            2007
                                                          ----------------------------     ----------------------------
                                                                                               
Sales                                                     $ 23,137,998    $ 19,269,604     $ 85,522,692    $ 95,879,958
                                                          ------------    ------------     ------------    ------------

Operating income (loss)                                        594,455      (1,408,796)       2,847,121       1,986,671
                                                          ------------    ------------     ------------    ------------
Income (loss) from continuing operations
     before provision for income taxes                         605,915      (1,395,498)       2,934,361       1,744,887

Provision (benefit) for income taxes                           534,501        (684,149)       1,447,525         572,012
                                                          ------------    ------------     ------------    ------------

Income (loss) from continuing operations                        71,414        (711,349)       1,486,836       1,172,875
                                                          ------------    ------------     ------------    ------------

Loss from discontinued operations                                   --              --               --        (176,824)
                                                          ------------    ------------     ------------    ------------
Net income (loss)                                         $     71,414    $   (711,349)    $  1,486,836    $    996,051
                                                          ============    ============     ============    ============
Basic earnings (loss) per share:
     Income (loss)from continuing operations              $        .01    $       (.10)    $        .21    $        .17
     Loss from discontinued operations                              --              --               --            (.02)
                                                          ------------    ------------     ------------    ------------
     Net income per share                                 $        .01    $       (.10)    $        .21    $        .15
                                                          ============    ============     ============    ============

Diluted earnings (loss) per share:
     Income (loss) from continuing operations             $        .01    $       (.10)    $        .21    $        .16
     Loss from discontinued operations                              --              --               --            (.02)
                                                          ------------    ------------     ------------    ------------
     Net income (loss) per share                          $        .01    $       (.10)    $        .21    $        .14
                                                          ============    ============     ============    ============

Weighted average number of common shares
     outstanding:
         Basic                                               6,950,706       6,859,751        6,935,806       6,837,533
                                                          ============    ============     ============    ============
         Diluted                                             7,074,628       6,859,751        7,140,666       7,283,742
                                                          ============    ============     ============    ============
4 Consolidated Balance Sheets March 31, 2008 and 2007 (Audited)
March 31, 2008 March 31, 2007 --------------- --------------- Total assets $ 37,670,075 $ 42,141,382 =============== =============== Total liabilities $ 25,681,642 $ 32,084,946 =============== =============== Total stockholders' equity $ 11,988,433 $ 10,056,436 =============== =============== Operating Revenue Schedule Three and Twelve Months Ended March 31, 2008 and 2007 (Unaudited) (Audited) ------------------------------------------------ -------------------------------------------------- Three Months Ended Twelve Months Ended March 31, March 31, ------------------------------------------------ -------------------------------------------------- 2008 % 2007 % 2008 % 2007 % ------------ ------- ------------ ------- ------------ ---------- ------------ -------- Sales $ 23,137,998 $ 19,269,604 $ 85,522,692 $ 95,879,958 Reimbursable and other program costs and expenses 14,128,517 12,471,109 50,582,993 60,870,737 ------------ ------- ------------ ------- ------------ ---------- ------------ -------- Operating Revenue $ 9,009,481 100 $ 6,798,495 100 $ 34,939,699 100 $ 35,009,221 100 Operating Expense 8,415,026 93 8,207,291 121 32,092,578 92 33,022,550 94 ------------ ------- ------------ ------- ------------ ---------- ------------ -------- Operating Income (Loss) $ 594,455 7 ($ 1,408,796) (21) $ 2,847,121 8 $ 1,986,671 6 ============ ======= ============ ======= ============ ========== ============ ======== Operating Revenue Schedule Three Months Ended December 31, 2007, September 30, 2007, and June 30, 2007 (Unaudited) December 31, September 30, June 30, 2007 % 2007 % 2007 % ---------------------- ----------------------- ------------------------- Operating Revenue $ 9,585,549 100 $ 8,530,765 100 $ 7,813,904 100 Operating Expense 8,300,968 87 7,181,282 84 8,195,302 105 ---------------------- ----------------------- ------------------------- Operating Income (Loss) $ 1,284,581 13 $ 1,349,483 16 ($ 381,398) (5) ====================== ======================= =========================
Contact: CoActive Marketing Group, Inc. Charles Tarzian President and Chief Executive Officer 212-366-3407 5

The following information was filed by 'Mktg, Inc.' (CMKG) on Wednesday, June 25, 2008 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-K Annual Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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