Exhibit 99.1 Press release of Access Plans, Inc. dated August 16, 2010
THIRD QUARTER EPS INCREASE 25% AT ACCESS PLANS, INC.
NEW MARKETING STRATEGIES DESIGNED TO ADDRESS OPPORTUNITIES CREATED BY
HEALTHCARE REFORM ACT
NORMAN, OKAugust 16, 2010 Access Plans, Inc. (OTCBB: APNC), a leading membership benefits
marketing company, today announced its operating results for the third quarter and first nine
months of FY2010. An investor conference call is scheduled for 11:30 a.m. EDT today, August 16,
2010 (see details below).
Third Quarter Results
Revenues for the three months ended June 30, 2010 increased 3% to approximately $14.4 million,
compared with approximately $14.0 million in the third quarter of FY2009. Operating income
increased 7% to $1.34 million, versus $1.26 million in the prior-year period.
Net income for the third quarter of FY2010 improved to $0.95 million, which represented an increase
of 10% when compared with net income of $0.86 million in the year-earlier quarter. Earnings per
share, fully diluted, increased 25% to $0.05, versus $0.04 in last years third quarter. The number
of weighted average diluted shares outstanding approximated 19.8 million during the most recent
quarter, compared with 21.6 million shares in the third quarter of FY2009. The decrease in the
weighted average number of diluted shares outstanding resulted from the Companys repurchase in the
first quarter of FY2010.
I am confident that we are taking the steps necessary to grow our revenues and earnings on a
long-term basis, commented Danny Wright, Chief Executive Officer of Access Plans, Inc. The
Wholesale Plans division generated a 15% increase in revenues during the most recent quarter,
reflecting increased customer participation at existing locations, along with an increase in the
number of locations offering our plans. The Retail Plans divisions growth continues to more than
offset the revenue losses from the run-off of legacy programs that we inherited following the
acquisition of Access Plans USA in April 2009. We are also investing in new product offerings and
marketing strategies in the Retail Plans division. Meanwhile, we continue to work on transitioning
the Insurance Marketing divisions sales mix from its previous emphasis on major medical policies
towards innovative solutions that combine supplemental and life products with major medical sales.
We believe this new approach, which was prompted by certain aspects of the Healthcare Reform Act,
should maintain commission income for agents, while improving the divisions operating margins. We
are in the final stages of designing this new supplemental offering, and rollout is scheduled for
the first quarter of Fiscal 2011.