Exhibit 99.1

Contact:
 
   
Randi Baldwin
 
Senior Vice President,  Marketing
 
American Medical Alert Corp.
 
(516) 536-5850 ext: 3109
randi.baldwin@amac.com
 
 
AMERICAN MEDICAL ALERT CORP. REPORTS YEAR-END 2010 RESULTS
 
Company meets revenue guidance and exceeds net income guidance for 2010 - reaffirms outlook for 2011

OCEANSIDE, New York. – March 29, 2011
–American Medical Alert Corp. (NASDAQ: AMAC) a provider of healthcare communication services and advanced telehealth monitoring technologies, today announced operating results for the quarter and year ended December 31, 2010, the highlights of which are as follows:
 
 
·
Company achieves double-digit revenue growth in the fourth quarter of 2010 as compared to same period in 2009.

 
·
As a result of new contract awards, the Company shows strong growth and sees new opportunities in the pharmaceutical channel.

 
·
Along with organic growth initiatives, Company re-engages its acquisition strategy to add momentum to its revenue and profitability.

 
·
Company continues to see improvement in its gross margins.  For 2010, the Company achieved a gross margin percentage of 54% as compared to 53% in 2009.
 
Revenues for the quarter ended December 31, 2010, consisting primarily of monthly recurring revenues (MRR), increased 12% to $11,138,089 as compared to $9,939,491 for the same period in 2009.  Net income for the quarter ended December 31, 2010 increased 11% to $847,123 or $.09 per diluted share as compared to $763,733 or $.08 per diluted share for the same period in 2009.    Net income for the quarter ended December 31, 2010 excludes $479,538 of the Company’s share of equity in net loss from investment in a limited liability company incurred with respect to the Company’s joint venture with Qualcomm and Hughes Telematics, Inc. (known as “the Lifecomm Joint Venture”).  This equity loss represents the Company’s share of R&D and other selling, general and administrative expenses incurred for the development of the next generation mobile PERS.  This equity loss, which is expected to increase over the next several quarters, is not related to the Company’s current business operations but will result in significant savings in income taxes. The Company’s net income for the quarter ended December 31, 2010 including the effect of this charge was $367,585, or $.04 per diluted share.
 
Revenues for the year ended December 31, 2010 increased 3% to $40,770,869, as compared to $39,525,941 for the same period in 2009.  Net income for the year ended December 31, 2010 increased 7% to $3,100,906 or $0.32 per diluted share as compared to net income of $2,889,513 or $0.30 per diluted share for the previous year. Net income for the year ended December 31, 2010 excludes $715,340 of the Company’s share of equity in net loss from investment in a limited liability company incurred with respect to the Lifecomm Joint Venture as discussed above.  Net income for the year ended December 31, 2010 including the effect of this charge was $2,385,566, or $0.24 per diluted share.
 
The Company had projected that gross revenues, consisting primarily of monthly recurring revenue (MRR), would increase by approximately 3.0% to $40,500,000.  The Company met its projections as it recorded gross revenues for the year ended December 31, 2010 of $40,770,869.
 
 
 

The following information was filed by American Medical Alert Corp (AMAC) on Tuesday, March 29, 2011 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-K Annual Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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