Exhibit 99.1
Contact:
 
   
Randi Baldwin
 
Senior Vice President,  Marketing
 
American Medical Alert Corp.
 
(516) 536-5850 ext: 3109
randi.baldwin@amac.com
 


AMERICAN MEDICAL ALERT CORP. REPORTS
THIRD QUARTER 2010 RESULTS

OCEANSIDE, New York. –November 9, 2010 –American Medical Alert Corp. (NASDAQ: AMAC) a provider of healthcare communication services and advanced telehealth monitoring technologies, today announced operating results for the quarter and nine months ended September 30, 2010, the highlights of which are as follows:

 
·
HSMS division achieves another new high for the Company with respect to its gross profit level, which was 62% for the quarter ended September 30, 2010.

 
·
Within both the HSMS and TBCS divisions, new agreements have been executed which will help to propel revenue growth for the fourth quarter 2010 and 2011.

 
·
The Company paid a special dividend of $0.10 per share in September 2010, the second of its kind paid in 2010.

 
·
Company’s investment in the next generation of mobile PERS shows promise as development is progressing nicely as we continue to move forward towards a late 2011 rollout.

 
·
Company invests in excess of $400,000 in the third quarter for TV and print production and the roll-out of its aggressive advertising campaign to market its MedSmart product direct to consumers.

 
·
Company reaffirms guidance as announced and more fully described in yesterday’s announcement.

 
·
Company acquires a telephone answering service company which will add revenue and profitability.

Revenues for the quarter ended September 30, 2010, consisting primarily of monthly recurring revenues (MRR), decreased 1% to $10,009,388 as compared to $10,138,155 for the same period in 2009.  Net income for the quarter ended September 30, 2010 decreased 14% to $638,731 or $.06 per diluted share as compared to $744,145 or $.08 per diluted share for the same period in 2009.  This variance is directly associated with the investment in advertising with respect to the Company’s MedSmart system during the third quarter of 2010.  Net income for the quarter ended September 30, 2010 excludes $231,025 of the Company’s share of equity in net loss from investment in limited liability company net of income taxes, incurred with respect to the Company’s joint venture with Qualcomm and Hughes Telematics, Inc. (known as “the Lifecomm Joint Venture”).  This equity loss represents the Company’s share of R&D and other selling, general and administrative expenses incurred for the development of the next generation mobile PERS.  This equity loss, which is expected to increase over the next several quarters, is not related to the Company’s current business operations. As it relates to this equity loss, the Company will realize a significant tax benefit and have less cash outlay relating to income taxes. The Company’s net income for the quarter ended September 30, 2010 including the effect of this charge was $407,706, or $.04 per diluted share.
 
 
1

The following information was filed by American Medical Alert Corp (AMAC) on Tuesday, November 9, 2010 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-Q Quarterly Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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