Exhibit 99.1

Contact:
 
Randi Baldwin
Senior Vice President,  Marketing
American Medical Alert Corp
(516) 536-5850  randi.baldwin@amac.com

AMERICAN MEDICAL ALERT CORP. REPORTS RECORD QUARTERLY EARNINGS RESULTS FOR FIRST QUARTER 2010

      Company Achieves Earnings of $887,372 or $0.09 Per Diluted Share

OCEANSIDE, New York. –May 13, 2010
– American Medical Alert Corp. (NASDAQ:  AMAC) a provider of healthcare communication services and advanced telehealth monitoring technologies, today announced operating results for the quarter ended March 31, 2010, the highlights of which are as follows:

·  
Company enters into joint venture with Qualcomm, Inc. and Hughes Telematics, Inc. to develop a next generation mobile PERS system.

·  
For the second quarter in succession, the HSMS division recorded a gross profit percentage of over 60%, and the division’s overall gross profit percentage for quarter ended March 31, 2010 increased 4% over the prior year.

·  
Company has built up cash on hand in excess of $6,700,000 and had working capital of over $10,300,000 at March 31, 2010.

·  
Company prepares to launch an aggressive advertising campaign to market its PERS and MedSmart product direct to Consumer.

Revenues for the quarter ended March 31, 2010, consisting primarily of monthly recurring revenues (MRR) was $9,911,247 as compared to $9,930,089 for the same period in 2009.  Net income for the quarter ended March 31, 2010 increased 15% to $887,372 or $0.09 per diluted share compared to $773,250 or $0.08 per diluted share for the same period in 2009.  Net Income for the trailing twelve months ended March 31, 2010 increased 32% to $3,003,635 as compared to $2,282,121 for the same period in 2009. This 32% growth rate excludes a one time non operating charge of $521,627 for loss on abandonment incurred in 2008, and thereby more accurately reflects the growth from an operational perspective.
 
Earnings before interest, taxes and depreciation and amortization (“EBITDA”) for the quarter ended March 31, 2010 was $2,429,414 as compared to $2,385,904 for the same period in 2009.  EBITDA for the trailing twelve months ended March 31, 2010 and 2009 was $9,037,304 and $7,582,188, respectively.
 
The Company continues to demonstrate increasing financial strength within its balance sheet reflecting improved liquidity, working capital and debt to equity ratio as follows:
 
·  
The Company’s cash on hand at March 31, 2010 was $6,712,796 as compared to $5,498,448 at December 31, 2009.
 
·  
The Company’s working capital increased to $10,335,110 at March 31, 2010, as compared to $8,946,330 at December 31, 2009, representing a 16% increase.
 
·  
The Company continues to pay down its debt in 2010 and had a debt to equity ratio of .07 to 1 at March 31, 2010 as compared to .09 to 1 at December 31, 2009.
 
 
4

The following information was filed by American Medical Alert Corp (AMAC) on Thursday, May 13, 2010 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-Q Quarterly Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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