Exhibit 99.1

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Contact:   Alliance Data
  Julie Prozeller, Investors/Analysts
  Financial Dynamics
  212-850-5721
  alliancedata@fd.com
  Shelley Whiddon, Media
  Alliance Data
  972-348-4310
  Shelley.Whiddon@AllianceData.com

ALLIANCE DATA ANNOUNCES FOURTH-QUARTER RESULTS

*Cash Earnings per Share up 31 Percent

*2009 Outlook Reiterated: 17 - 18 Percent Cash Earnings per Share Growth

Dallas, TX, February 3, 2009 –

Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced results for the fourth quarter ended December 31, 2008.

Total fourth-quarter revenue declined 3 percent to $508 million versus $522 million for the fourth quarter of 2007. (On a constant currency basis, revenue grew over 5 percent). Income from continuing operations per diluted share increased 83 percent to $0.84 per share compared to $0.46 for the fourth quarter of 2007.

Adjusted EBITDA for the fourth quarter of 2008 increased 4 percent to $159 million compared to $153 million for the fourth quarter of 2007. Cash earnings per diluted share increased 31 percent to $1.19 for the fourth quarter of 2008 compared to $0.91 for the fourth quarter of 2007. This result exceeded the Company’s previously issued guidance for the fourth quarter of $1.17. See “Financial Measures” below for a discussion of operating EBITDA, adjusted EBITDA, cash earnings and cash earnings per diluted share. The segment information, adjusted EBITDA, operating EBITDA, cash earnings and cash earnings per diluted share for the three months ended December 31, 2008 exclude pre-tax merger costs of $0.8 million for expenditures directly associated with the proposed but now terminated merger of the Company with an affiliate of The Blackstone Group.

“The business model continues to produce solid results, as evidenced by cash earnings per share growth of over 30 percent,” said Mike Parks, Alliance Data chairman and chief executive officer. “Once again, our Canadian AIR MILES® Reward Program over-performed


The following information was filed by Alliance Data Systems Corp (ADS) on Tuesday, February 3, 2009 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-K Annual Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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