Exhibit 99

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FOR IMMEDIATE RELEASE      For further information, contact
     Doug Craney      708-450-3117

Alberto Culver Reports First Quarter Fiscal Year 2011

Sales and Profit Growth

Melrose Park, IL, (January 31, 2011) – Alberto Culver Company (NYSE: ACV), a leading manufacturer and marketer of beauty care brands including

TRESemmé, Alberto VO5, Nexxus, St. Ives, Simple and Noxzema, today announced results for its fiscal year 2011 first quarter.

First Quarter

 

   

Net sales for the first quarter increased 11.7% to $405.3 million compared to $363.0 million in the prior year first quarter. On an organic basis, which excludes the effect of foreign currency fluctuations and acquisitions, sales increased 4.4% in the current quarter.

 

   

Diluted earnings per share from continuing operations increased 27.0% to 47 cents in the first quarter compared to 37 cents in the prior year first quarter. Excluding restructuring and discrete items, diluted earnings per share from continuing operations increased 13.0% to 52 cents compared to 46 cents in the prior year first quarter.

In the U.S., sales increased 2.8% in the first quarter, largely due to strength in hair care, particularly Nexxus. International sales on a reported basis increased 25.2% (the net effect of foreign currency fluctuations and acquisitions accounted for approximately 18.3% of the growth) behind strong growth in all regions in both hair care and skin care.

The Company’s gross profit margin was 53.2% in the first quarter compared to 53.4% in the prior year first quarter. The slight decrease in gross margin was primarily due to higher input costs.

Advertising and other marketing investments in the first quarter increased 9.6% to $55.0 million compared to $50.1 million in the prior year first quarter.


The following information was filed by Albertoculver Co (ACV) on Monday, January 31, 2011 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-Q Quarterly Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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