Blue Calypso, Inc. 10-K Annual Report Tue Mar 22 2016

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	Rachel David
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	Gary Abbott
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March 22, 2016	(415) 248-5639

Blue Calypso Reports 2015 Operational Results

(DALLAS, TEXAS) – Blue Calypso, Inc. [OTCQB:BCYP], an innovator of mobile consumer activation, engagement and social advocacy solutions for manufacturers and brick-and-mortar retailers, reported its financial and operational results for the year ended December 31, 2015.

“We are pleased to report our results for 2015. The year was pivotal for the Company as we refined our focus on mobile shopper engagement for product manufacturers and multi-location brick-and-mortar retailers. We made significant progress in enhancing our KIOSentrix platform while we began to attract marquee customers including Monrovia and our first Fortune 500 client as well as key industry reference accounts,” said Blue Calypso founder, Chairman and CEO Andrew Levi. “The retail sector is starving for a real solution to compete with the accelerating desire of consumers to shop on-line. People have become data-driven in their path-to-purchase journey and physical retail must evolve to satisfy this need. The only way we see this evolution happening is through a rich and scalable platform which embraces product manufacturers, retailers and consumers alike while supporting all methods of activation such as beacons, short codes, NFC, wifi, and mobile apps as well as distributed content. It’s not trivial, but we believe that we have it figured out,” said Levi.

“We believe 2016 will be a break-out year for Blue Calypso. All of the ingredients are in place for success. We will continue to innovate to stay ahead of the competition while we focus on adding customers to the platform. And we will continue to work closely with our legal partners at Fish & Richardson to protect and enforce our IP assets as we further our leadership position in the space,” concluded Levi.

Financial Highlights (2015 & Other):

Posted 2015 revenue of $1,004,495 representing an approximate 32% increase from 2014. 2015 revenue included $390,506 in settlement fees and associated licensing revenue.

In conjunction with the increased revenue, operating expenses were reduced to $3,733,379 or an approximate 49% reduction from 2014.

Extinguished all outstanding convertible notes payable and associated accrued interest in Feb. 2016.

Operational Highlights (2015 & Other)

KIOSentrix beacons launched (July 2015)

KIOSentrix being deployed to 4,000 retail locations on 20,000 product SKUs through a Fortune 500 big-box retailer and Monrovia among other accounts

Significant enhancements to the KIOSentrix platform

Traction across all sectors – grocery, specialty & big-box retail, entertainment, automotive, consumer packaged goods (CPG)

The following information was filed by Blue Calypso, Inc. on Tuesday, March 22, 2016 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-K Annual Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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Financial Statements, Disclosures and Schedules

Inside this 10-K Annual Report

Material Contracts, Statements, Certifications & more

Blue Calypso, Inc. provided additional information to their SEC Filing as exhibits

Exhibit 31.1: Rule 13A-14(A)/15D-14(A) Certification

Exhibit 31.2: Rule 13A-14(A)/15D-14(A) Certification

Exhibit 32.1: Section 1350 Certification

Exhibit 32.2: Section 1350 Certification

CIK: 1399587
Form Type: 10-K Annual Report
Accession Number: 0001185185-16-003967
Submitted to the SEC: Tue Mar 22 2016 4:52:47 PM EST
Accepted by the SEC: Tue Mar 22 2016
Period: Thursday, December 31, 2015
Industry: Educational Services