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James Hart, SVP, Investor Relations

203.956.8746 (O) 203.339.2578 (M)




STAMFORD, Conn., February 28, 2013 –

Affinion Group, Inc. (“Affinion” or the “Company”), the global leader in enabling companies to connect and engage with their customers, thereby creating rewarding relationships and enhancing brand loyalty, announced today the financial results for the three- and twelve-month periods ended December 31, 2012 (the “fourth quarter” or “quarter” and “full year,” respectively) for both Affinion and its parent company, Affinion Group Holdings, Inc. (“Holdings”).

“In 2012, through the introduction of new services to our clients, the expansion of our geographic footprint and the continued relevance of our existing portfolio, we experienced very strong demand for our Loyalty and International products and services,” said Todd Siegel, Affinion’s Chief Executive Officer. “The combined double-digit revenue growth in Loyalty and International in 2012, on a currency consistent basis, helped to mitigate the impact of the reduced activity we experienced in North American Membership services from our financial institution clients throughout most of 2012.

“We remain well-positioned to support the needs of these clients whenever there are suitable opportunities to do so, and we continue to pursue multiple paths to diversify our business into other attractive channels – specifically retail point-of-sale and direct-to-consumer; accordingly, we expect to increase our level of investments meaningfully in 2013 to support these areas as well as our Loyalty and International businesses,” continued Siegel.

“While we expect Loyalty and International will continue to deliver very strong rates of growth in 2013, with the continued declines in North American Membership and the expected investments to support our existing and newest channels, we expect that our 2013 Adjusted EBITDA will decline approximately 10% and that we will end the year well-positioned to return to growth.”

Results Highlights

Notes: Adjusted EBITDA as referred to above excludes any pro forma impact of acquisitions. See Tables 6 and 11 for a complete description of Adjusted EBITDA and the related reconciliations to GAAP measures. On January 14, 2011, Affinion completed the acquisition of Webloyalty, a global online marketing services company. Webloyalty’s business results are reported as part of the Company’s Membership and International product segments, as appropriate. On August 1, 2011, Affinion completed the acquisition of Prospectiv Direct, Inc., an online performance marketer and operator of a daily deal website in the U.S. Prospectiv’s business results are reported as part of the Company’s Membership products segment. On November 14, 2012, Affinion completed the acquisition of Back-Up, a Turkish provider of concierge and other assistance services and a sister company, Travel, a Turkish travel agency. Back-Up’s and Travel’s business results are reported as part of the Company’s International products segment.

Fourth Quarter Net Revenues



Net revenues for the fourth quarter of 2012 decreased 5.7%, from $386.5 million in the fourth quarter of 2011 to $364.6 million, with growth in International products revenues more than offset by declines in North American products revenues.



North American revenue increased in all products except for Membership, which declined 18.3% due to the previously disclosed reduction in new marketing campaigns within the Company’s large North American financial institution partner channel.



The revenue generated from all other products, on a currency consistent basis, increased 7.7% as compared to the fourth quarter of 2011.

The following information was filed by Affinion Group, Inc. on Thursday, February 28, 2013 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-K Annual Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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