Investor Contact:
Martha Lindeman

Media Contact:
Matthew Pakula


Cost-Cutting Initiatives Have Across-the-Board Benefits;
Results Improve in All Business Segments

CHICAGO, Thursday, May 6, 2010
-- Playboy Enterprises, Inc. (PEI) (NYSE: PLA, PLAA) today announced a net loss for the first quarter ended March 31, 2010, of $1.0 million, or $0.03 per basic and diluted share, which compares to a net loss of $13.7 million, or $0.41 per basic and diluted share, in the same period last year.  The 2010 first quarter included restructuring and impairment charges of $1.1 million, or $0.03 per basic and diluted share, versus restructuring and impairment charges that totaled $8.7 million, or $0.26 per basic and diluted share, in the same period last year. 
First quarter segment income was $3.2 million, a $4.5 million improvement from the $1.3 million segment loss reported in the 2009 first quarter.  Improved results in all three business groups as well as lower Corporate expense contributed to the year-over-year improvement.  Revenues declined to $52.1 million from the $61.6 million in the same time periods, as anticipated, primarily reflecting changes implemented to improve the profitability of Playboy magazine.
PEI Chief Executive Officer Scott Flanders said: "We are clearly making progress in our efforts to more effectively monetize the Playboy brand and return the company to sustained profitability.  The extensive cost-reduction initiatives implemented over the last 18 months were responsible for the improved first quarter results and contributed to the significant narrowing of losses in our domestic magazine, the increase in Entertainment Group operating margins and the Licensing Group returning to its highest level of profitability since mid-2008.  All of these improvements occurred against a backdrop

The following information was filed by Playboy Enterprises Inc on Thursday, May 6, 2010 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-Q Quarterly Report statement of earnings and operation as management may choose to highlight particular information in the press release.

View differences made from one quarter to another to evaluate Playboy Enterprises Inc's financial trajectory

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