Investor Contact:
Martha Lindeman
Media Contact:
Matthew Pakula

Media Businesses Record Year-Over-Year Improvement

CHICAGO (Thursday, November 5, 2009) – Playboy Enterprises, Inc. (PEI) (NYSE:PLA, PLAA) today reported a net loss for the third quarter ended September 30, 2009 of $1.1 million, or $0.03 per basic and diluted share, which included a restructuring charge of $0.5 million, or $0.01 per basic and diluted share.  This compares to a net loss of $6.2 million, or $0.19 per basic and diluted share, in the 2008 third quarter, which included $6.3 million in restructuring charges and provisions for reserves.  Third quarter 2009 revenues declined to $56.0 million from $70.4 million in the prior year quarter.
Segment income for the 2009 third quarter totaled $2.7 million, down by $0.9 million from the previous year.  Improved results in the company’s media operations were offset by lower Licensing profits and increased Corporate expense.
PEI Chief Executive Officer Scott Flanders said: “The Playboy brand is an amazing asset that is unique in its global range, flexibility and demographic appeal.  My goal is to better manage the power of this brand to accelerate the growth of our licensing business, create new momentum in our media businesses and develop a more efficient business model.
“In Licensing, we expect to see year-over-year profit growth in the fourth quarter, despite the continued weak economy.  Increased fragrance sales through our Coty partnership, the launch of consumer products in selected new territories globally and the planned year-end opening of a new entertainment venue in Cancún, Mexico, should help benefit fourth quarter results,” Flanders said.
“On the media side, we believe that industry trends will contribute to lower fourth quarter results.  Although the improved third quarter results demonstrate the significant strides we have made in reducing the cost structure of our mature media businesses, more is needed.  Playboy magazine will remain the flagship of this company, and a powerful

The following information was filed by Playboy Enterprises Inc on Thursday, November 5, 2009 as an 8K 2.02 statement, which is an earnings press release pertaining to results of operations and financial condition. It may be helpful to assess the quality of management by comparing the information in the press release to the information in the accompanying 10-Q Quarterly Report statement of earnings and operation as management may choose to highlight particular information in the press release.

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